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The Hidden Wealth of Customers: Realizing the Unstoppable Value of Your Most Important Asset

Price : $41.75
ISBN # : 9781422172315
Author : Bill Lee
pages: 217
Edition : Hardcover
Volumes : 1
Publisher : Harvard Business School Press
Published : 2012

Your firm is great at bringing in new customers. But what do you do with them once you have them? Try to up sell more products and services? Or do you have a strategy for extracting a different kind of value from customers, one that may prove to be even more powerful than the up sell?
In The Hidden Wealth of Customers, Customer Strategy Group CEO Bill Lee offers a compelling vision for a return on relationship with your most valued customers. A different type of ROI, this strategy of maximizing the relationship itself with existing customers is a modern approach to customer relations, one that will net increased business advantage.
The goal is to use a community marketing approach to engage this critical audience so they help to create value for the firm. When done right, these customers will prospect for you, while also improving product adoption, satisfaction, and long-term loyalty and they will do all this with more credibility than anyone in your firm.
Drawing from a wide variety of examples and case studies, The Hidden Wealth of Customers is a blueprint for making more out of your most promising relationships with existing customers.

Author Bio: Bill Lee is CEO of Customer Strategy Group. He is also president of Customer Reference Forum, CAB Exchange, and Communities Exchange, all of which provide information, research, and educational conferences on key components of customer engagement efforts. He s the author of several business articles and the book Mavericks in the Workplace. (New York: Oxford, 1998).

This book was added to South Asia bookstore on Thursday 20 September, 2012.
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South Asia Books, located at Columbia, Missouri - mid-way between St Louis and Kansas City, USA, has since its start in 1969 evolved from a supplier of rare volumes from India and Pakistan to the major supplier for India related monographs for bookstores, wholesalers, libraries, and individuals.
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