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PR and Media Relations

Price : $11.75
ISBN # : 9788179921531
Author : G.C. Banik
pages: 384
Edition : Paperback
Volumes : 1
Publisher : Jaico Publishing House
Published : 2006

The book deals with the various phases of Public Relations and Media Relations Practice in India. It attempts to provide information and insights into a chronological study of Public Relations, its rise, growth, influence, development and its practical applications and experiences as a growing profession in India. This book present the history of Indian Press and deals with the various phases in India s struggle for freedom of press and media relations. It attempts to provide information and insights into a chronological study of journalism, its rise and growth in India. It also presents a vivid account of the various tools and medias used in PR with practical knowledge and examples of industry experiences. This volume will be very useful to the students, researchers and teachers and finally to professional PR practitioners.

This book was added to South Asia bookstore on Thursday 21 May, 2015.
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