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Power of a Common Man: Connecting with Consumers the SRK Way

Price : $12.75
ISBN # : 9789384030155
Author : Koral Dasgupta
pages: 341
Edition : Paperback
Volumes : 1
Publisher : Westland
Published : 2014

Shah Rukh Khan, Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top.

Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio and an IPL team, Kolkata Knight Riders.

In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called Shah Rukh Khan. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyzes his moves in the business of entertainment and lauds his deep connect with the consumer.

In this Shah Rukh Khans 25th year in showbiz - Power of a Common Man entertains and educates with its quirky study and refreshing viewpoints.



Author Bio: Koral Dasgupta is an academic, management consultant and content editor. Her research papers have been published in leading journals and presented at renowned B - Schools across India. Being a keen observer of Bollywood, she loves to dig out academic learning from the bling of films. She is also a freelance painter, her paintings draw inspiration from Indian mythology and the Madhubani art form and are corporate gifts for many organization's. Wife of bestselling author Tuhin A. Sinha, books are a non-negotiable hobby-turned-work for Koral.

This book was added to South Asia bookstore on Tuesday 08 April, 2014.
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