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Newspaper Advertising and Organization

Price : $35.75
ISBN # : 9789381575185
Author : R. P. Singh
pages: 252
Edition : Hardcover
Volumes : 1
Publisher : Pearl Books
Published : 2012

The second press Commission therefore felt that the prescription of a price-page schedule with fixed news to advertising ratio is absolutely necessary for the existing newspapers. In view of the need to help small and medium newspapers overcome disadvantage of lower advertisement incomes and smaller number of pages the Press Commission recommended a specific ratio of 60 per cent for big papers. A bold and fair suggestion, but its validity is a matter of speculation.

This book was added to South Asia bookstore on Tuesday 25 September, 2012.
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