• Join Our Mailing List ∇
  • |
  • Sign In
  • |
  • Sign Up
  • |
  • Help
Shopping Bag ( 0 item )

McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India

Price : $34.75
ISBN # : 9788132104735
Author : Jonathan D James
pages: 268
Edition : Hardcover
Volumes : 1
Publisher : Sage Publications Pvt. Ltd
Published : 2010

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology.

The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to ‘McDonaldisation’ because of its standardised, ‘one size fits all’ approach. ‘Glocal’ televangelism—the fusion of the American and Indian evangelism—is referred to as ‘Masala McGospel’ because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the revered ancient scriptures, making them subservient to the modern-day aspirations of globalisation and consumerism.



Table of Contents:

Foreword by Prof STEWART M HOOVER Introduction McDonaldisation, Masala McGospel and Om Economics Charismatic Televangelism: The Global, Evolving Spirit Televangelism in India’s Context: Historical and Cultural Issues The Construction of Charismatic Televangelism in India Hindu Televangelism: The Economics of Orthopraxy Interpreting Charismatic Televangelism: Pastors and the Divided Church Interpreting Charismatic Televangelism: Hindu Leaders and the Contested Nation The Mediation of Charismatic Televangelism Faith’s Flows, Fragments and Futures References Index

This book was added to South Asia bookstore on Wednesday 26 October, 2011.
Reviews


You may also like these Books

Author:Wendy Doniger O'Flaherty (Trans.)
price:$17.75
Author:Ruchira Ganguly-Scrase
price:$21.75
Author:Gita Aravamudan
price:$17.50
Author:P. Badhun
price:$46.50
Author:Pushpita Das & Namrata Goswami
price:$41.50
Author:Dubravka Zarkov (Ed.)
price:$26.75
Author:Tejaswini Niranjana & Wang Xiaoming
price:$39.75
Author:Promilla Shankar, IAS (Retd)
price:$25.75
Author:Kushwant Singh
price:$7.75

Facebook Likes

Deal of the Day

Guide to Indian Markets (Thoroughly Revised & Updated - Second Edition)
Author: MRUC & Hansa Research
Price: $449.75 $359.75
History of Indian Nation (set of 4 volumes)
Author: Muzzaffar H. Syed, Anil Kumar & B.D. Usmani
Price: $339.75 $271.75
Rabindra Chitravali: Paintings of Rabindranath Tagore (4 volume box set)
Author: Rabindra Chitravali
Price: $649.75 $519.75
Christian Themes in Indian Art from Mughal Times to the Present
Author: A. Amaldass and G. Lowner
Price: $139.75 $105.00
Ancient Indian Tradition and Mythology (72 vols)
Author: G.P. Bhatt & J.L. Shastri
Price: $1,799.00 $1,439.00
Sacred Books of the East (50 Volumes)
Author: F. Max-Muller
Price: $899.00 $719.00
Gandhi and Ambedkar: Saviours of Untouchables of
Author: Sheshrao Chavan
Price: $28.00 $22.00
Most Dangerous Place: Pakistan's Lawless Frontier
Author: Imtiaz Gul
Price: $26.95 $14.75
Handcrafted Indian Textiles: Tradition And Beyond
Author: Martand Singh, Rta Kapur Chishti and Rahul Jain
Price: $89.75 $80.00
City of Joy
Author: Dominique Lapierre
Price: $15.00 $10.00
Philosophy of the Bhagavad Gita: An Exposition 2 Vols
Author: Chhaganlal G Kaji
Price: $29.75 $34.75
Ananya: A Portrait of India
Author: SN Nirmal & K Mattoo Sridhar
Price: $90.00 $59.75
Universality of the Sikh Religion
Author: Dr. Jaspal Singh Mayell
Price: $31.50 $24.75
Keep Up with Us.

South Asia Books, located at Columbia, Missouri - mid-way between St Louis and Kansas City, USA, has since its start in 1969 evolved from a supplier of rare volumes from India and Pakistan to the major supplier for India related monographs for bookstores, wholesalers, libraries, and individuals.
South Asia Books is known to be the best collection of books on South Asia available outside of the region itself! Its stock includes thousands of titles available for sale, plus thousands of other used and single title books, including a large selection of art history and language related texts.
South Asia Books adds approximately 1,000 new titles annually, representing most of the major Indian publishers, including Motilal, DK, Manohar, Abhinav, Vikas, Eastern Book Linkers, Rawat, and Satguru. Orders can be done from throughout the World.