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Guide to Indian Markets (Thoroughly Revised & Updated - Second Edition)

Price : $449.75 $359.75
ISBN # : 9789381320044
Author : MRUC & Hansa Research
pages: 340
Edition : Hardcover
Volumes : 1
Publisher : Matrix Publishers
Published : 2012

Comprehensive features and narratives on consumer, media and market trends. Graphical representation of data covering demographics and media. Comprehensive information on over 60 product categories. Exhaustive notes and in-depth support information appendices, index and glossary. Ranks districts based on affluence levels and key profile indicators such as media consumption and ownership of products. Provides extensive information on: The richest and poorest districts of India. Usage of Consumer Durables, Food & Beverages, Personal & Household products across, zonal, population strata and SEC levels, alongwith in-depth analysis on frequency of consumption/ purchase and profile of users. Media reach and penetration of television (including cable & satellite), household/individual demographic indicators classified by states, zones and key cities.

Profiles and understands factors influencing: Growth of consumer segments, including rural buyers. Changing consumption patterns across affluence levels. Growth of leading corporates vis--vis consumer base. The divide between India's richest and poorest villages.



Author Bio: Developed by undisputed authorities MRUC (Media Research Users Council) & Hansa Research, owners of the prestigious IRS (Indian Readership Survey - the world s largest continuous survey), the guide provides invaluable insights on Indian Consumers, Media and Markets. This edition also provides key data, trends and comparisons with IRS 2000 and 2005 hence readers can assess the Indian consumer, media and market landscape over a decade long span!

This book was added to South Asia bookstore on Monday 23 April, 2012.
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