• Join Our Mailing List ∇
  • |
  • Sign In
  • |
  • Sign Up
  • |
  • Help
Shopping Bag ( 0 item )

Employee Engagement and Communication Research: Measurement, Strategy and Action

Price : $39.75
ISBN # : 9780749466824
Author : Susan Walker
pages: 256
Edition : Paperback
Volumes : 1
Publisher : Kogan Page
Published : 2012

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers recognize the need to measure and evaluate their work, particularly its worth to their organizations.

Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line.</div>



Author Bio: <DIV>Susan Walker is a leading figure in communication measurement and employee research. Her background in internal communications -- six years as internal communication manager with Thomson Holidays and research director and partner at MORI where she headed the communication and employee research practice for 15 years --allows her to interpret results and develop practical recommendations. Her contributions to the field have been recognized by Fellowship of the Institute of Internal Communication and she is an Accredited Business Communicator (IABC).</div>



Review 1:
"In this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe."


Source: Roger D'Aprix, ABC and IABC Fellow (International Association of Business Communications)

This book was added to South Asia bookstore on Monday 15 October, 2012.
Reviews


You may also like these Books

Author:U.P. Sinha & K.D. Prasad
price:$42.75
Author:K. S. Krishnaswamy
price:$24.00
Author:Tim Dunne, Milja Kurki & Steve Smith
price:$36.75
Author:Jack T. Boorman and Andre Icard
price:$64.75
Author:Siddhartha Sharma
price:$16.75
Author:S. R. Singh
price:$41.75
Author:Hukam Chand Bansal
price:$63.75
Author:Subhadra Mitra Channa & Marilyn Porter
price:$24.75
Author:S. Shajahan
price:$33.75

Facebook Likes

Deal of the Day

Guide to Indian Markets (Thoroughly Revised & Updated - Second Edition)
Author: MRUC & Hansa Research
Price: $449.75 $359.75
History of Indian Nation (set of 4 volumes)
Author: Muzzaffar H. Syed, Anil Kumar & B.D. Usmani
Price: $339.75 $271.75
Rabindra Chitravali: Paintings of Rabindranath Tagore (4 volume box set)
Author: Rabindra Chitravali
Price: $649.75 $519.75
Christian Themes in Indian Art from Mughal Times to the Present
Author: A. Amaldass and G. Lowner
Price: $139.75 $105.00
Ancient Indian Tradition and Mythology (72 vols)
Author: G.P. Bhatt & J.L. Shastri
Price: $1,799.00 $1,439.00
Sacred Books of the East (50 Volumes)
Author: F. Max-Muller
Price: $899.00 $719.00
Gandhi and Ambedkar: Saviours of Untouchables of
Author: Sheshrao Chavan
Price: $28.00 $22.00
Most Dangerous Place: Pakistan's Lawless Frontier
Author: Imtiaz Gul
Price: $26.95 $14.75
Handcrafted Indian Textiles: Tradition And Beyond
Author: Martand Singh, Rta Kapur Chishti and Rahul Jain
Price: $89.75 $80.00
City of Joy
Author: Dominique Lapierre
Price: $15.00 $10.00
Philosophy of the Bhagavad Gita: An Exposition 2 Vols
Author: Chhaganlal G Kaji
Price: $29.75 $34.75
Ananya: A Portrait of India
Author: SN Nirmal & K Mattoo Sridhar
Price: $90.00 $59.75
Universality of the Sikh Religion
Author: Dr. Jaspal Singh Mayell
Price: $31.50 $24.75
Keep Up with Us.

South Asia Books, located at Columbia, Missouri - mid-way between St Louis and Kansas City, USA, has since its start in 1969 evolved from a supplier of rare volumes from India and Pakistan to the major supplier for India related monographs for bookstores, wholesalers, libraries, and individuals.
South Asia Books is known to be the best collection of books on South Asia available outside of the region itself! Its stock includes thousands of titles available for sale, plus thousands of other used and single title books, including a large selection of art history and language related texts.
South Asia Books adds approximately 1,000 new titles annually, representing most of the major Indian publishers, including Motilal, DK, Manohar, Abhinav, Vikas, Eastern Book Linkers, Rawat, and Satguru. Orders can be done from throughout the World.