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Clothing for Liberation: A Communication Analysis of Gandhi's Swadeshi Revolution

Price : $29.75
ISBN # : 9788132103103
Author : Peter Gonsalves
pages: 188
Edition : Hardcover
Volumes : 1
Publisher : Sage Publications Pvt. Ltd
Published : 2010

This is the first analysis of Gandhi’s dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia.

The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi’s communication skills. He provides essential information on a wide range of Gandhi’s communication skills, with a view to proposing interesting areas of research for communication scholars.

The book deals with the qualitative and quantitative aspects of Gandhi’s verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in an atmosphere of conflict, his organizational ability and the international repercussions of his mass mediated messages. It also elaborates the different types of non-verbal communication he used, such as silence, fasting, clothing, personal presence and charisma. The book closes with, perhaps for the first time, a Gandhian approach to symbolisation for socio-political change.Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasise the arguments in the book.



Table of Contents:

Foreword by KEVAL J KUMAR Introduction Gandhi the Communicator Barthes: A Gandhian Fashion System Turner: Social Drama in Gandhi’s Swadeshi Revolution Goffman: Gandhi as Performance Manager of a Nation A Gandhian Approach to Symbolisation Photographs and Images Appendix Glossary Select Bibliography Index



Review 1: Gonsalves makes you see Gandhi in an academic light that permits you to both name some of the characteristics of Gandhi and see them in the larger perspectives of communication and revolution for liberation. This exercise, that at first might appear an indulgence in scholarly rationalizations, in fact gives a solid foundation to the conviction experienced at the end of Chapter 1 as to the greatness of Mahatma Gandhi. At the end of the book, that conviction is no longer superficial....After reading this book, I, for one, can only say: Looking afresh at Gandhiji, I know in the depth of my being what he means: another world is possible.

Gaston Roberge, Kolkata

This book was added to South Asia bookstore on Thursday 27 October, 2011.
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