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Cassette Culture

Price : $30.00
ISBN # : 9780195655360
Author : Manual, Peter
pages: 0
Edition : Hardcover
Volumes : 1
Publisher : Oxford
Published : 2001

In Cassette Culture, Peter Manuel tells how a new mass medium--the portable cassette player--caused a major transformation in popular culture in India. The spread of cassette technology in the 1980s changed India's popular music industry from the virtual monopoly of a single multinational LP manufacturer to a free-for-all among hundreds of local cassette producers. The result was a revolution in the quantity, quality, and variety of Indian popular music and its patterns of dissemination and consumption. Cassette Culture is the first scholarly account of Indian popular music and the first case study of the cultural and social consequences of a technological revolution now occurring throughout the world. With a new preface, this book will be an invaluable resource for anyone interested in modern India and the tremendous changes in its cultures and subcultures, popular music, and contemporary global culture.

This book was added to South Asia bookstore on Monday 21 February, 2011.
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