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Business and Intellectual Property

Price : $14.75
ISBN # : 9788184001402
Author : Anurag K. Agarwal
pages: 184
Edition : Paperback
Volumes : 1
Publisher : Random House India
Published : 2010

Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands - Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata - to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

This book was added to South Asia bookstore on Thursday 05 December, 2013.
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