• Join Our Mailing List ∇
  • |
  • Sign In
  • |
  • Sign Up
  • |
  • Help
Shopping Bag ( 0 item )

An Introduction to Market & Social Research

Price : $8.75
ISBN # : 9788175543522
Author : Karen Adams
pages: 160
Edition : Paperback
Volumes : 1
Publisher : Kogan Page
Published : 2012

An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.
This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam.

Author Bio: Karen Adams is Head of Professional Development for the Market Research Society, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of MRS s suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds.
Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, also published by Kogan Page.

This book was added to South Asia bookstore on Friday 02 November, 2012.
Reviews


You may also like these Books

Author:MRUC & Hansa Research
price:$449.75  $359.75
Author:Vinnie Jauhari & Kirti Dutta
price:$17.75
Author:Pepe Martinez
price:$29.75
Author:Rajat K Baisya
price:$19.75
Author:George J. Borjas
price:$23.75
Author:Various
price:$159.75
Author:Ray Grose
price:$9.75
Author:Patrick Forsyth
price:$13.75

Facebook Likes

Deal of the Day

Guide to Indian Markets (Thoroughly Revised & Updated - Second Edition)
Author: MRUC & Hansa Research
Price: $449.75 $359.75
History of Indian Nation (set of 4 volumes)
Author: Muzzaffar H. Syed, Anil Kumar & B.D. Usmani
Price: $339.75 $271.75
Rabindra Chitravali: Paintings of Rabindranath Tagore (4 volume box set)
Author: Rabindra Chitravali
Price: $649.75 $519.75
Christian Themes in Indian Art from Mughal Times to the Present
Author: A. Amaldass and G. Lowner
Price: $139.75 $105.00
Ancient Indian Tradition and Mythology (72 vols)
Author: G.P. Bhatt & J.L. Shastri
Price: $1,799.00 $1,439.00
Sacred Books of the East (50 Volumes)
Author: F. Max-Muller
Price: $899.00 $719.00
Gandhi and Ambedkar: Saviours of Untouchables of
Author: Sheshrao Chavan
Price: $28.00 $22.00
Most Dangerous Place: Pakistan's Lawless Frontier
Author: Imtiaz Gul
Price: $26.95 $14.75
Handcrafted Indian Textiles: Tradition And Beyond
Author: Martand Singh, Rta Kapur Chishti and Rahul Jain
Price: $89.75 $80.00
City of Joy
Author: Dominique Lapierre
Price: $15.00 $10.00
Philosophy of the Bhagavad Gita: An Exposition 2 Vols
Author: Chhaganlal G Kaji
Price: $29.75 $34.75
Ananya: A Portrait of India
Author: SN Nirmal & K Mattoo Sridhar
Price: $90.00 $59.75
Universality of the Sikh Religion
Author: Dr. Jaspal Singh Mayell
Price: $31.50 $24.75
Keep Up with Us.

South Asia Books, located at Columbia, Missouri - mid-way between St Louis and Kansas City, USA, has since its start in 1969 evolved from a supplier of rare volumes from India and Pakistan to the major supplier for India related monographs for bookstores, wholesalers, libraries, and individuals.
South Asia Books is known to be the best collection of books on South Asia available outside of the region itself! Its stock includes thousands of titles available for sale, plus thousands of other used and single title books, including a large selection of art history and language related texts.
South Asia Books adds approximately 1,000 new titles annually, representing most of the major Indian publishers, including Motilal, DK, Manohar, Abhinav, Vikas, Eastern Book Linkers, Rawat, and Satguru. Orders can be done from throughout the World.