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Advertising Management

Price : $17.75
ISBN # : 9780195678437
Author : Jaishri Jethwaney & Shruti Jain
pages: 736
Edition : Paperback
Volumes : 1
Publisher : Oxford University Press
Published : 2012

Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns. It goes on to discuss the role of consumer behaviour and advertising research, creative strategy, creative development, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and the impact of globalization on Indian advertising. Users would find this book highly useful for its coverage of the key concepts of advertising management explained through examples, caselets, tables, flow charts, and diagrams.

Author Bio: Jaishri Jethwaney PhD, Professor, Indian Institute of Mass Communication (IIMC), New Delhi, has over fifteen years of experience in teaching, training, and research in various areas of advertising management and mass communication. She has authored three books and numerous research papers in leading journals. Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy and Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.

This book was added to South Asia bookstore on Wednesday 21 November, 2012.
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